Alf talking about creativity under lockdown in Financial Times

Alf was recently interviewed by Emma Jacobs from the Financial Times on the issue of how lockdown can affect organizational and individual creativity. The article, entitled "Where’s the spark? How lockdown caused a creativity crisis" discusses the creativity issues when working from home, but also what can be learnt and improved with regards to this. Alf is quoted in several places, including getting the last word:

Forging the conditions for creativity to flourish is a problem that managers and academics have long debated. Prof Rehn says: “Creativity is a careful balance of generating an idea and working on it, a balance of working together and alone.” If creativity suffers in the homeworking experiment, pitching the office as the solution may be too simplistic. Stress over job losses, heavy workloads and social restrictions amid a global pandemic will also be hampering creativity.

Nonetheless, the Finnish professor of innovation is optimistic. “No one says that this has been easy but humans do persevere. And humans have created terrific works of art and new companies during raging wars.” What he hopes is “we take away from the pandemic a realisation that creativity is hard work”.

You can read the whole piece here (may be paywalled): 
https://www.ft.com/content/27364b27-6c0c-4dec-b109-17c054b49465