Dangerous Ideas
A bestselling book on creativity for people who do not like books on creativity. It challenges the relentlessly positive way creativity is usually presented and argues for a broader understanding of it, including paying attention to the disgusting, the childish, and the unseemly. Only by pushing well beyond the serious and the proper can you genuinely challenge a business, a system, or yourself. Originally published by Marshall Cavendish in 2011 and translated into eight languages, it sold well in Finland, respectably in Sweden and Italy, and in Russia and China it sold into a silence that no royalty statement ever broke. Alf bought the rights back. It now belongs to Dvalin Books, and it is free.
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Most of these ideas started as talks, and several of them work better that way. Alf speaks globally on creativity, innovation, and the questions organizations avoid.
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Alf Rehn 