Innovation for the Fatigued cover
2019 · Kogan Page

Innovation for the Fatigued

How to Build a Culture of Deep Creativity

Innovation has become a word organizations say rather than a thing they do: another slide deck, another consultant, another initiative that changes nothing. This book argues for rebuilding innovation from the culture up, through imagination, empathy, play, and courage, and against the incrementalism and industry fads that keep it exhausted. With the failures examined as carefully as the successes.

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Said about it

Innovation has become a prime success factor, yet fatigue pervades as the term became cliche. An absolute must read for anyone who wants to succeed in today’s world.

Antonio Nieto-Rodriguez
Author of Project Revolution and The Focused Organisation

Professor Rehn urges leaders to reject wasteful creativity stereotypes and embrace truths for powerful real-world innovation.

Dr Max Mckeown
Author of The Innovation Book
Or have him say it in person

The book, but
with a room
in it.

Most of these ideas started as talks, and several of them work better that way. Alf speaks globally on creativity, innovation, and the questions organizations avoid.

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