useful.
Everything on this page is free and ungated. No form, no email address, no sequence of follow-ups afterwards. Download it, use it in a workshop, put it in a course pack, hand it to a colleague. Each file says inside where it came from, which is all the credit anyone needs.
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2026
The Mediocrity Engines
A spoken piece on what human excellence is for once the machines are competent at everything average. Made to be listened to on a walk rather than read at a desk.
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2026
The Innovation Pre-Read
The briefing participants get before a masterclass, on why most innovation work quietly fails and what to do about it. Written for people who are not innovation specialists and have no wish to become any.
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2026
What Happens When an Organization Starts Counting Its People
What the datafication research at CODES has actually turned up, in plain language, for the people who make the decisions and will never read the journal version.
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2025
Notes on Speaking Well
A working guide to giving a talk a room remembers, assembled from rather more than a thousand of them. Short, and opinionated about slides.
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2025
Reclaim Creativity, or, How to Beat a Machine
The actual slides from the actual talk. They are nearly empty on purpose, because the talking is the content, and they are here as an honest look at how the work is made rather than as something to read on their own.
More of this,
irregularly.
Alf writes the Creative Class Contrarian on Substack, on creativity, innovation, and what data is doing to organizations. Anything new on this shelf turns up there first.
No other list, no other mail, and nothing on this page asks you for an address.
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